MEET NEIL

Neil, the founder and driving force behind our team, brings years of experience and a deep passion for orthodontics to everything he does. His mission is to help professionals succeed and grow their practices by curating brands that deliver exceptional patient experiences, setting them apart from the competition, and connecting them with patients seeking orthodontic treatment.

As a former patient himself and a passionate advocate for orthodontics, Neil believes that every orthodontist has a unique story and vision that deserves to be seen and heard. He combines his deep understanding of the orthodontic profession with tailored marketing solutions that truly resonate with both clinicians and their patients.

Personalisation is at the core of Neil's approach. He takes the time to get to know each client—their values, aspirations, and challenges—ensuring that his strategies are a true reflection of their identity. One of our specialist orthodontist clients captures this philosophy perfectly:

“Neil brings out the best in whoever he works with. He took the time to understand me deeply, not just as a clinician but as a person, and translated my vision into an amazing brand. His dedication and belief in me were instrumental in taking the leap to start my own practice.”

Neil’s industry expertise and skill set create marketing strategies that are both effective and authentically aligned with each clinician's vision. He believes in building cohesive brands that tell a compelling story, ensuring that every aspect, from core values to communication style, is consistent and unified.

Our focus is on fostering growth and building human connections. Whether it means traveling across the country for face-to-face meetings or adapting to your pace and schedule, Neil’s goal is to make the process as seamless and efficient as possible. We are dedicated to forming lasting relationships with those who share our values and vision for a more connected, patient-centered practice.

  • "I would like to thank you for all the encouragement and guidance you provided. I was impressed with the time spent with each member of the team to understand their roles and the current challenges in their duties”

    Dr Asif Chatoo – London Lingual Orthodontic Clinic

  • “So much marketing advice feels pushy but Neil’s approach made me feel comfortable and confident to develop my private practice”

    Specialist Orthodontist

  • “Neil has guided me and educated me with the proper tools to engage my staff, gaining more positive responses and actions to help grow the business together as a team. A great weight has been lifted and I have found a joy for the business again”

    Managing Director – Mixed Specialist Practice

  • “I’ve appreciated the step by step pieces of advice – otherwise I wouldn’t know where to start”

    Specialist Orthodontist

  • Neil has immersed himself in the people and process of the practice identifying things we do well and areas that we need to address to improve patient enquiry and acceptance. We have had to ask difficult questions of ourselves. By putting the experience of the patient first and foremost we are moving to a position where our patients can do our marketing for us.

    Dr Robert Irvine - Borders Orthodontics